PRIME MENTAL PERFORMANCE

Mastering the mental game is just as important as physical training and helps athletes turn challenges into growth, build confidence, and stay engaged in sports for the long run. Our mission is to empower athletes, coaches, and parents with mental performance skills needed to unlock their full potential—not just in sports, but in life. Using this training is the KEY way to develop and support "the whole athlete".

In the US, around 60 million children are registered to play youth sports every year, yet an alarming 70% quit by age 13. The biggest reasons? Burnout, pressure from over-competitive parents, ineffective coaching, or simply a loss of enjoyment.

Sports participation is more than just competition; it’s a critical tool for growth and development. Sports participation teaches athletes how to handle failure, boost confidence, and improve both physical and mental well-being.

At Prime, we believe mental performance training is the answer, starting with a Warrior Mindset.

FOR ATHLETES:

Improving confidence and performance or overcoming setbacks requires the right mental tools. Our training provides athletes with the tools to develop a Warrior Mindset and the mental edge to compete at their highest level and thrive under pressure. Through the Warrior Academy and Mental Performance Manual, athletes gain lifetime access to on-demand proven mental performance techniques that build healthy habits for long-term success.

FOR COACHES:

Coaches play a critical role in athlete development, going beyond strategy and skills to teach athletes how to handle failure, stay accountable, and guide the team mission. In addition to the Warrior Academy and Mental Performance Manual, coaches also gain access to The MVP Process training, the Coach's Drills & Skills Guide (with 42 mental drills you can use), and structured Exercise Worksheets to help you integrate mental performance scenario exercises into your practices and team meetings. 

FOR PARENTS:

Parents play a vital role in their athlete's development, shaping important life skills that extend far beyond sports. The Warrior Parent Academy and Parent Handbook provide parents with lifetime access to the knowledge needed to support an athlete’s mental game, helping them build discipline, focus, and a Warrior Mindset on and off the field.

FOR ORGANIZATIONS:

Prime Mental Performance is a trusted partner for organizations seeking to enhance athlete development, coaching effectiveness, and overall team culture. Whether you’re a  training facility, school/university, travel organization, or youth sports league, our program and training is scalable and can be customized to support any-sized organization, across all sports disciplines.

Gain the support you need & join our Warrior community today!

Our training is grounded in trusted, science-backed techniques—from mindset and leadership to breathing, self-talk, gratitude, and mental-imagery. We train athletes, coaches, and parents to grow through every challenge they face.

TYPES OF TRAINING:

1. Warrior Academy: In-depth & self-paced online mental performance training program for athletes, coaches, and parents.
2. 1-on-1 Training: Personalized 1-on-1 mental performance training sessions for athletes, coaches, or teams.
3. In-Person Clinics: Private mental performance clinic training at locations near you or your facility. 
4. Resources: Comprehensive mental performance training resources for coaches and parents.
5. The Mental Minute: Stay ahead with our free monthly newsletter, delivering expert insights, quick tips, and strategies to build confidence, focus, and resilience.
6. Performance Partnerships: Unlock exclusive benefits for your team or organization through our partnership program, including discounted training, private clinics, and cross-promotion opportunities.

OUR TEAM:

Each coach on our team is a Certified Mental Performance Mastery Coach through the industry-leading Brian Cain organization. Our Head Coach (Coach Danny, MPM) has also trained with MLB All-Star Sean Casey (The Mayor) and pro-sports Coach JD Dennis at Breakthrough Pro, learning proven mental performance strategies used by athletes and coaches at the highest level.

With experience in NCAA, military service, and elite mental performance training, our team brings a wealth of knowledge and experience to athletes and coaches at every level.